Collection: FRED PERRY + BEAMS

UK Brand Fred Perry unintentionally became associated with a number of subcultures and British street styles along with the music which young people chose to define and express themselves. Fred Perry played a massive part in the looks of groups including the original Mods of the 1950’s, Northern Soul and Skinheads of the 60’s, 70’s Punk and Perry Boys and Brit Pop in the 1990’s.

The Fred Perry Laurel Wreath today it is just popular, if not more than ever before. Celebrities including Paul Weller ( The JAM / The Style Council ) and bands including The Specials , Oasis, Blur as well the likes of FRANK OCEAN & DRAKE have all chosen the Fred Perry Laurel Wreath for the brands authenticity, style and timeless design. Over the years the Fred Perry brand has not relied that much on the media for coverage and exposure of the brand, they haven’t used big billboards to gain popularity, they have relied on its timeless qualities to appeal to every generation.