Surprisingly, Bronze 56K didn’t start out as a legit clothing brand. It was just a group of friends from Queens, New York skating and filming, first under the name of Stick Up Kids, then Flipmode. Peter Sidlauskus, who went on to become one of the brand’s co-owners, never liked the name Flipmode. “It’s fucking Busta Rhymes’ crew & can’t believe it stuck for as long as it did,” he admitted during a 2016 interview. As a result, Flipmode became Bronze in 2011, developing from a crew to a brand identity, with Peter Sidlauskus and Pat Murray as co-owners.
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